articles by Susan

How To Get Women on Corporate Boards: Friendly Persuasion Didn’t Work, But Quotas Would

If you really want to get a bunch of business types going, mention the q-word.

That would be quotas. The only strategy that’s made much of a difference in the long fight to get women on corporate boards of directors.

There are well-intentioned efforts from New York to London to cajole and embarrass company boards into recruiting women. Helena Morrissey, the CEO of London’s Newton Investment Management, founded the “30 Percent Club” with the goal of filling 30 percent of UK board seats with women by 2015. Joe Keefe, president of Pax World, the socially responsible investors, spearheaded a push in June to send letters to the companies in the Standard & Poor’s 500 — there were 41 of them — who had no women on their boards.

Four months later, Keefe’s received 14 responses.

You hear a lot of talk about how we just need to get women into the pipeline and the problem will fix itself. Consider a few statistics on that. The number of women earning undergraduate business degrees reached 108,285 in 1985, up tenfold from 1971. By 2002, women surpassed men for the first time with 139,874 business degrees earned.

Yes, I know. Women may have the pedigrees, but they are just so busy abandoning their careers and having babies — what’s a corporation to do? Take some time to read the work done by the New York-based research group Catalyst Inc., which started tracking 4,100 full-time MBA graduates in 2007 to see how similarly situated male and female MBAs would do in the real world. Men started out making $4,600 more than women in their first post-graduation jobs. Even when Catalyst focused only on men and women who aspired to be senior officers, or when they looked only at men and women who had no children, they found men advancing faster and earning more.

In other words, there’s more to the problem than inferior education or time-outs for maternity leaves. Some of us call it gender discrimination.

Viviane Reding, the European Union Justice Commission, is calling for mandatory quotas of women on corporate boards. My guess is she’s right that it’s time to conclude that cajoling and pleas for self-regulation are a waste of time. I write about the flap over quotas in my column for Quartz.com today. Read article.

Let me know your thoughts on this issue. You can email me at susan.antilla15@gmail.com or send me a note @antillaview.

‘Dumb Money’ Is Staring Most of Us in the Face

Americans are pretty much illiterate when it comes to finance. They don’t know how to read a stock trade confirmation and have problems figuring out how much commission they’re paying their brokers on a mutual fund sale.

For years, professionals on Wall Street have sneered at the public as “the dumb money.” Well, they may not be geniuses on Wall Street, either. But they’re right that retail investors could use some serious coaching.

A recent report by the Securities and Exchange Commission mapped out in 182 painful pages how little the public understands about finance (which suits some people on Wall Street just fine, by the way). I talk about the grim details in my latest Bloomberg View column:

 “Consider the profile of the 4,800 investors surveyed for the report, which concluded that they “lack basic financial literacy.” More than half had full-time jobs, 11 percent had part-time jobs, 70 percent had at least a two-year college degree and 63 percent had annual income of more than $50,000. We’re not talking about Mitt Romney’s indolent moochers here. The dumb money could be your neighbor. Or you.”

The results have inspired calls for financial literacy programs starting even in elementary school, but let’s get real. From the looks of things, school administrators don’t even have the resources for plain-vanilla literacy programs, let alone special classes in personal investing.

An alternative to new programs: At least get the public smarter about avoiding fraud. I have some ideas about that that you can read here.

USA Today Founder Has Good Advice for Investors, Misses A Couple Things

Every so often, the editorial page of USA Today asks me to weigh in with a brief comment on a column written by the newspaper’s founder, Al Neuharth. Today, Neuharth writes on the important topic of saving money for college or retirement, and keeping that money in the stock market.

Neuharth says “the stock market continues to be our surest, steadiest investment” despite its ups and downs. Maybe that’s true, which doesn’t say much for the other investments he doesn’t mention — mortgage-backed securities, bonds, real estate, and, before we know it, crowd funding.

But here’s the problem: Investors don’t think the financial markets are fair. They’re not only sick and tired of the motion sickness they get from high-frequency trading glitches that rock the markets. They’re sick of Wall Street lobbyists who have more power than securities regulators; they’re sick of insider trading; and they’re sick of powerful people in finance who can do the wrong thing and suffer minor repercussions. Or no repercussions at all.

My quote in USA Today this morning:
“The public will buy into Al’s good advice once they see that regulators are in charge of Wall Street — not the other way around. Confidence flows in fair markets.” Read article.

Looking for success in biz? Change your name from ‘Jennifer’ to ‘John’

In the academic world, if your name is John, you’re more likely to be well-thought-of than you would be if your name were Jennifer. When science professors were asked to evaluate the same one-page summary of a promising, but not stellar job applicant, they gave higher scores to the potential applicant whose name was “John” than they did to “Jennifer.”

They estimated that the “Johns” ought to be making more money, too. And they were more likely to be willing to mentor “John.”

The New York Times tonight published a story about new work by researchers at Yale University that adds to the evidence that people making evaluations about the talent and worth of job applicants think more highly of candidates who are men. Even when the men are armed with identical qualifications described in precisely the same words. And even when its a woman making the evaluation.

Combine these findings with the story of “James Chartrand,” a female website developer who ditched her identity and began pitching her newly named company — “Men With Pens” — as an operation run by a guy. Business picked up. Online negotiating became easy.

And then there is the famous study about hiring practices by symphony orchestras. Hide a female musician behind a screen during an audition, and she is more likely to be hired. Here’s a link to that study. Read article.

In a column for CNN.com last week, I talked about the lopsided bylines that readers are exposed to when they read articles in newspapers or online. Women write only 20 percent of newspaper op-eds, yet they’ve received between 70 and 76 percent of all the journalism and mass communications degrees earned over the past ten years. If you have a daughter who isn’t in the workforce yet, it wouldn’t be a bad idea to let her know what she has ahead of her. The fight for gender equality is not finished. It’s barely begun.

What’s the Deal with Women in Journalism?

Reading an op-ed in a major newspaper? Chances are eight in ten it’s written by a man. In fact, 60 percent of newspaper employees are men and almost 70 percent of the commentaries you read on major websites are written by men.

In my latest column for CNN.com, I take a look at what’s happened in journalism since the groundbreaking gender discrimination lawsuit by women at Newsweek 42 years ago.

In her just-published book “The Good Girls Revolt,” Lynn Povich, a 47-year journalism veteran who started as a secretary in the Paris bureau of Newsweek magazine in 1965, tells how 46 women with degrees from top schools fought back after being relegated to jobs checking facts and clipping newspaper stories while men with similar credentials got the bylines and big salaries.

Today’s statistics sound out-of-line when you consider that over the past 10 years, between 70 and 76% of all journalism and mass communications graduates have been women.

Let me know what you think about who’s shaping most of the coverage you’re reading. Read article.

Vetting a Stock Broker? Pay Attention to Who’s Supplying the Records

Investors are spending more time checking on the backgrounds of the financial types who pitch for their business, and that — mostly — is a good thing.

The public used a regulatory database to check the records of 14.2 million stockbrokers and advisers last year, according to the Financial Industry Regulatory Authority, known as Finra, a self-regulatory group that’s financed by Wall Street. That’s more than double the 6.7 million searches in 2007, the year before the financial crisis began.

Nothing wrong with investors getting more vigilant, of course. But there are some important caveats about what investors get when they check in with a broker-vetting site.

Finra’s records don’t include lawsuits against brokers that aren’t considered “investment-related.” That means that a lot of brokers who are exposed to the possibility of big judgments have official records that say nothing about that exposure.

And then there’s the issue of the freebie websites popping up to help investors vet brokers. Check the fine print, and you learn that some of those sites get their revenues from advisors who pay to be featured. If you get it for free, and the broker pays to get his or her name in front of you on the site, can it really be investor-friendly?

I took a look at the broker background-checking business in my latest column for Bloomberg View. Read article.

And Another Word on Justice and Goldman Sachs

Over at wallstreetonparade.com, editor Pamela Martens has more to say about the lopsided priorities of prosecutors who won’t quit in pursuing Sergey Aleynikov, a small fish who has been arrested yet again on charges he stole data from Goldman Sachs. The most recent Aleynikov arraignment was on the same day that we learned that prosecutors will not be charging Goldman with any crimes related to a scathing government report on how the firm treated its customers in the period leading up to the financial crisis.

Aleynikov was tried and found guilty of stealing computer code from Goldman, but an appeals court reversed that on April 11, saying that prosecutors hadn’t properly applied corporate espionage laws. Martens writes:

“Then, on Thursday, August 9, 2012, the unthinkable happened.  Aleynikov was arrested and charged based on the same set of facts by Cyrus Vance of the Manhattan District Attorney’s office. Under the Fifth Amendment to the U.S. Constitution, an individual is not permitted to be tried twice for the same crime.  But when you take from Wall Street, all bets are off apparently.” Read article.

Why Mom and Pop Investors Are Taking a Pass on Stocks

There’s a lot of talk about the individual investor getting out — and staying out — of the stock market, but a column that ran over the weekend in The Washington Post does a good job of putting together all the reasons why. Barry Ritholtz, who runs the finance blog The Big Picture, raises the question “What has driven the typical investor away from equities?” and writes:

“The short answer is that there is no single answer. It is complex, not reducible to single variable analysis. This annoys pundits who thrive on dumbing down complex and nuanced issues to easily digestible sound bites. Television is not particularly good at subtlety, hence the overwhelming tendency for shout-fests and silly bull/bear debates.”

 

Mom and pop investors have had enough of Wall Street scandals and the portfolio whiplash that comes with high-frequency trading, Ritholtz says. And even if Wall Street’s problem with being ethically challenged doesn’t bother you, the lousy returns of the stock market probably does. Read article.